#TAO KAE NOI SEAWEED BOSS FULL#

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#TAO KAE NOI SEAWEED BOSS FULL#

It's safe to say that his family probably won't have to worry about financial troubles ever again.You can return most new, unopened items fulfilled by Amazon AU within 30 days of receipt of delivery for a replacement or full refund of the price you paid for the item if you change your mind - see About Replacements and About Refunds. Mr Peeradechapan was listed on Forbes' 'Thailand's 50 Richest' list in 2018 with a net worth of US$600 million. When he launched his fried seaweed snack, also dubbed Taokaenoi, in 7-Eleven, sales were stagnant.Īlthough sales improved once the convenience store managers placed the snacks in more visible locations on the shelves, in 2011 misfortune struck yet again when a crippling flood destroyed his factory, and Mr Peeradechapan had to work nonstop for three months to fix the problem.

By 2006 he had his own factory.īut it wasn't smooth sailing from there. He enlisted the help of his mum as well as specialists at Kasetsart University, and had a company logo designed. Mr Peeradechapan got the idea to create a seaweed snack when his girlfriend gave him some fried seaweed from her university's store. What came next was the venture that would be his biggest moneymaker. But the tides turned yet again when new management at Tesco Lotus requested that he move his stalls outside due to the smoke, bringing his sales back down. 'It was all about location, location, location.' He called his venture Taokaenoi, or 'little boss', the nickname that his father gave him for his status as a young entrepreneur.īy the time he turned 19, Mr Peeradechapan's business had expanded to 30 locations and employed 50 staff. 'My kiosk was close to the cash counter,' he said in an interview with Forbes. Goings were slow until he got a break with Thai hypermarket chain - or combination supermarket and department store - Tesco Lotus. When that didn't pan out, he switched to roasted chestnuts, investing around US$7,200 to open a stall in a mall.

His first venture was selling DVD players. This was after his father's formerly thriving construction business folded in 1997.Īn avid online gamer since childhood, the teenage Mr Peeradechapan made some money through gaming, even earning US$10,000 from selling gaming products.īut by the time he was in his first year of university, he decided to drop out of school to focus on making money. His story began when he found out that his parents' debts exceeded 40 million baht (S$1.75 million) in 2002. It was even made into Thai film The Billionaire (aka Top Secret: Wai Roon Pan Lan) in 2011.Īlthough real life is probably less dramatic than the movies, Mr Peeradechapan's defiance of the odds and passion to help his family are still captivating qualities indeed. Itthipat 'Tob' Peeradechapan's life story is an open book. HONG KONG - How often do you munch on Taokaenoi's seaweed snacks?Įven before coronavirus snuffed out everyone's travel plans, you hardly had to travel all the way to Bangkok to pick up the Thailand-produced nibbles, considering that they're stocked at 7-Elevens and convenience stores across East and Southeast Asia.Īccording to Nielsen's 2014 global 'Snack Attack' report, 57 per cent of Asian consumers snack on vegetables Taokaenoi Food and Marketing specifically exports to 40 countries across the globe and holds a 70 per cent share of the seaweed snack market, according to Forbes.īut have you ever wondered who the brains behind the bites is? You might be surprised to know that he's a 35-year-old school dropout.

Tao kae noi seaweed boss